To make these decisions, privacy and security teams must work together to identify data privacy risks and to design controls that effectively address these risks. State of Industry. In 2019, California established itself as the early... 2. Ultimately though, in the event of a third-party breach, organizations are held responsible by enforcement agencies for performing due diligence on their vendors. Data privacy is a hot topic because cyber attacks are increasing in size, sophistication and cost. Or you can see a clearer path to building a sustainable privacy program, the opportunity for greater investments in data privacy, and improved customer relationships. 1. It’s no surprise that a recent Gartner 1 report called out Digital Ethics and Privacy as one of the top trends for 2019. Data privacy is becoming a significant factor in the buying process for many consumers. Trend #2: Data privacy to become a higher priority for consumers With several high-profile data breaches in recent years and an increased emphasis on data privacy worldwide, consumers are becoming more aware of their own personal data privacy. However, looking back at the last 12 months, it is evident that data privacy is no longer taken quite as seriously. In addition, the cost of compliance has increased significantly, and teams are struggling to find the staff they need to support mammoth compliance programs aligned with regulations like the GDPR, CCPA, and HIPAA. So, what should your business do to prepare for these data privacy trends? In order to build an effective data privacy program, those leading it must spend time researching applicable regulations, integrating “privacy-by-design” principles, and educating data stakeholders across the company. The GDPR set a high bar for penalties, with violations costing organizations up to 4% of global revenue. You can look at these trends and see a scary talent shortage on top of even more regulations and penalties. State privacy laws create new and significant business challenges, especially for organizations with widespread operations. Embrace them as an opportunity to take an in-depth look at your privacy program or to develop a program if you don’t have one already. The marked resemblance between the two laws seems to indicate a building consensus among legislators (with only a few key sticking points remaining). Copyright © 2021 Progress Software Corporation and/or its subsidiaries or affiliates.All Rights Reserved. 2020’s multiple COVID lockdowns and the tectonic swing to remote work saw organizations moving en masse to digital platforms and cloud technologies. 1. See Trademarks for appropriate markings. In May and June of 2020, three different pieces of legislation were introduced in the Senate. Since 2007, Jan. 28 has been known as International Data Privacy Day, observed in Europe as Data Protection Day. Information, data privacy and security concerns are a persistent trend that we’ve been reporting on nearly every year since computers started booting up. Data privacy regulations have now become a significant driving factor in increased cybersecurity measures, legally requiring companies to ensure data security and adding to the potential financial fallout of a breach. Privacy requirements dramatically impact an organization’s strategy, purpose and methods for … The major differences between the two are 1) COPRA calls for the establishment of a separate agency under the FTC to enforce the law, while the CDPA leaves enforcement to the FTC, and 2) COPRA includes a private right of action, which would allow private citizens to bring their own lawsuits against an organization that violates compliance. Businesses faced severe technological challenges with growing innovations which altogether triggered the concept of data privacy. These data privacy trends dramatically change the way private entities collect and process consumer data. Top 5 Data Protection Trends of 2021 Digital transformation isn’t a buzzword anymore. —Heidi Shey. With an increased focus on privacy compliance, the need for knowledgeable, experienced data privacy professionals has increased. A great way for any organization to prepare for a breach is to run a tabletop exercise with the key personnel (IT, HR, security, legal, compliance, customer support) involved in a breach and walk through a fictitious scenario and determine how the organization would respond and react. Companies' commitment to data security and privacy increasingly matters, and [data security and privacy] will be the foundation for meeting compliance, enabling ethical standards, and supporting data monetization." Over the past few years, there’s been a sea change around data privacy. privacy and compliance leaders to get them started. Since the introduction of the General Data Protection Regulation (GDPR) in 2018, more than 60 jurisdictions around the world have enacted or proposed a privacy or data protection law, including Brazil, Japan, Thailand, and … Let our experts teach you how to use Sitefinity's best-in-class features to deliver compelling digital experiences. Every company would love to provide personalized products or services that are tailored to your needs and provide more value. More states will introduce or pass new data protection laws.. It is just distributed across geographical locations and not just in the office. New legislation is also expanding the definition of personal data to include identifiable information that is collected automatically, such as online … Companies that invest in data privacy, especially around consumer rights programs, may be able to build consumer trust more easily than competitors that do not. Focal Point is not a licensed CPA firm. And a handful of other states, such as Maine and Nevada, passed smaller, but significant, laws. It is still being discussed by the state’s Joint Committee on Consumer Protection and Professional Licensure, but a decision on whether or not to pass the law is required in February 2020. Apple ran a major advertising campaign throughout 2019 focused on their commitment to data privacy. Data privacy has changed rapidly in the last 12 months. While they may not be as stringent as the CCPA, other states in the U.S. will continue to propose and pass laws and amendments that protect the personal information of their residents until a federal law is in place. Data privacy is a part of the data protection that deals with the proper handling of data The year 2020 marks a significant concern over data management. Data privacy awareness training is a staple of most organizations, an annual routine just like cyber awareness training. Privacy and compliance teams need to take the time to tailor these trainings and to meet with these teams regularly to understand the privacy challenges they’re facing and how to address them. Barbara Lawler, Chief Data Privacy and Ethics Officer at Looker. Privacy has also been significant concern for those anticipating Brexit in the U.K. While talent shortages are an issue in new technical industries like this one, there are steps companies can take to try to bridge these gaps. These major events are only the beginning of a paradigm shift in data privacy. the average cost of non-compliance is at $15 million, a list of strategies to improve board conversations. Copyright © 2019 Focal Point Data Risk, LLC. To act on this commitment, we have in-house experts who run internal and external programs to oversee data and information security programs. Focal Point Online Privacy Policy. As mentioned above, ISO and NIST have drafted data privacy frameworks that align with their widely used security frameworks, providing privacy and security leaders with a solid foundation on which to build their integrated programs. During the 2019 World Series, Apple advertised its new iPhone by focusing not on the cameras, or the screen, or the processing speed – but on data privacy. Your board and executives will be hearing a lot more about the importance of data protection in 2020, and you’ll need to be prepared to demonstrate the effectiveness of your program and where improvements need to be made. Forty-three percent (43%) of organizations are working to comply with two to five data privacy laws, a recent IAPP study found. For example, in this COVID-19 stressed global economy, I expect to see more fraud and phishing attempts. This will includ… In 2020, we expect the market for privacy awareness training to increase, with training providers launching new, tailored offerings and companies increasing their annual investment in data privacy training. Data privacy breach law trends that should be on everyone’s radar. Regulatory change in the data privacy space over the last few years has taught organizations a lot about the value of and need for data protection. One defining feature of 2019 was an increasing focus on data privacy around the world, including a variety of new government regulations. As these federal data protection bills are discussed and the CCPA goes into effect, executives and boards of directors will need to increase their awareness and oversight of data privacy efforts. While a few different federal privacy bills have been discussed, two stand out from the pack: the Consumer Online Privacy Rights Act (COPRA), proposed by Democratic Senator Maria Cantwell of Washington, and the United States Consumer Data Privacy Act (CDPA), drafted by Roger Wicker, a Republican Senator from Mississippi. More change, but also more standardization. Announcing the Data Protection Trends Report for 2021 . Last week, Veeam published what we believe to be the largest independent research report on data protection ever. California Consumer Protection Act (CCPA), some of the biggest tech companies in the world, Texas has formed a 15-member privacy council, Consumer Online Privacy Rights Act (COPRA), the United States Consumer Data Privacy Act (CDPA). You can unsubscribe at any time. Choosing a unified, enterprise-wide data privacy strategy requires significant research and resources up front, but once implemented, it can significantly reduce future efforts. Whereas previously sanctions on data misuses were practically non-existent, the GDPR, CCPA and PDPA all set hefty-fines for non-compliance. When we talk about GDPR-related responsibilities, we believe that the data privacy trend in 2020 will include the shift in the compliance responsibilities within the organization. Though not … At Progress, we have a strong commitment to protecting our data and that of our customers, employees and vendors/service providers, especially during this time of new legal challenges caused by rapid technological development. Globally, GDPR which is currently in effect, and current and emerging regulations in China, Brazil, India, and Russia all create a global complex landscape for global companies to navigate. This is more of an on-going trend than a new trend, but in 2020, expect to see your privacy and security functions working together even more. Data protection regulations around the world will increase. Last year, several legislative bills were introduced to Congress for consideration (e.g., Setting an American Framework to Ensure Data Access, Transparency, and Accountability or SAFE DATA Act). Highly anticipated data privacy bills from Washington, Texas, and New York all failed to pass this year, after heated debates. Although some of these trends have been in motion or could be considered ongoing, we expect them to ramp up rather than slow down. With the number of high-profile data breaches that occurred over the past year and the increased focus on data privacy legislation, consumers are much more conscious of the importance of data protection. The IAPP, a leading privacy certification organization, reported that they had their biggest year for certifications in 2018, yet there are only 20,000 people globally who have passed their exams. To avoid a complicated tapestry of data privacy laws – which would drive higher compliance costs and could slow business growth – we expect increased momentum toward a federal privacy law in 2020. Supply chain security is on top of a lot of organization’s security strategies list. Our 2020 Digital Consumer Trends survey explores the impact of macro trends on consumer relationships with digital devices, content and the wider connectivity landscape. COVID-19 catapulted the conversation to the front of the agenda, and has acted as a catalyst, increasing the deployment and variety of data … These risks during a pandemic are almost the same. CCPA enforcement will begin in July, and it should be expected that penalties will be doled out shortly thereafter. But this doesn’t mean these conversations are over. This means for Progress that protecting the privacy and security of your data is our utmost commitment by default, and we consider this when Progress develops or designs products or services. Top Policy Trends 2020: Data privacy Shifts in 2020 Since the EU’s General Data Protection Regulation (GDPR) took effect in May 2018, world of data privacy has shifted its focus from guidance to stepped-up enforcement. This takes place around the globe in an international effort to empower and encourage individuals and businesses to respect privacy, safeguard data and enable trust between all people. To get ahead, assess the risks of your suppliers and how they are utilized in your organization. Now HR, customer service, marketing, IT, and sales teams also share in this responsibility, as their departments process high volumes of personal information. Data privacy, privacy management, digital privacy, data protection – the list goes on when it comes to data privacy and protection imperatives. Depending on how they interact with the data your organization processes, these different teams and individuals need customized privacy training to help them better understand the policies in place to safeguard this data and to aid them in implementing and maintaining data privacy processes. 2020 can be the year businesses buckle down and really focus on securing customer, employee, and business data, making the world a safer place. Over the past year, our data privacy team has helped global organizations build cutting-edge, compliant privacy programs. Five global trends in data ethics and privacy in 2019. It’s important to keep employees on their toes. The new year will see the continuation of some long-time trends with a few notable additions. Data privacy organizations like the IAPP provide training courses and certification opportunities, which may be appropriate for members of your security, IT, compliance, or legal teams. Subscribe to get all the news, info and tutorials you need to build better business apps and sites. The large fines on three multinationals levied by two data protection authorities (DPAs) in 2019 are just the beginning. However, monitoring these laws and the similarities between them may help with future compliance efforts as you build your 2020 privacy strategy. As the regulatory landscape continues to evolve, the big takeaway for 2020 is that being proactive and having a corporate data privacy strategy is important to mitigate data privacy breach, due to the reasons stated below. More than 80% of consumers say that they have become increasingly concerned about how companies are using their personal information, and 75% say that they have become less likely to trust companies with their personal information over the past year. In this article, we’ll discuss why data privacy is important and delve into five data privacy trends you’ll be hearing more about in 2020 and beyond. One of the biggest shifts in data protection and privacy in 2020 will continue to rumble on in 2021, as the aftershocks of Schrems II will still be felt. Subscribe to Focal Point's Privacy Pulse below - a once-a-month newsletter with guides, webinars, interesting white papers, and news all focused on data privacy. Most recently, the European Union’s General Data Protection Regulation (GDPR) has driven a global movement of maturing privacy and data protection laws with stricter requirements. We recently caught up with Richard Barretto, director of information security at Progress, and asked him to share his perspectives around data privacy, how COVID-19 has impacted his practice and the 2021 trends he is seeing affecting data privacy at home and abroad. Data privacy: Top trends to watch in 2020. by Scott Matteson in Security on January 29, 2020, 10:33 AM PST Data privacy is an increasing concern for … Data Security and Compliance. Proponents of the law in Washington are already planning to discuss the legislation in some form in 2020, and Texas has formed a 15-member privacy council, dedicated to evaluating data privacy issues in Texas and across the country, to help create potential legislation in 2021. The two proposals share a number of very similar requirements, including “affirmative express consent,” more transparent privacy policies, increased data security measures, designated privacy officers, and mandatory data privacy risk assessments. Companies will continue to increase their cybersecurity budgets in order to thwart malicious actors and respond to recent data privacy legislation in Europe and parts of the United States. New data privacy frameworks were introduced from widely respected industry groups like NIST and ISO. 4 Free Cybersecurity Awareness Email Templates To Use at Your Company, The 5 Most In-Demand Cybersecurity Jobs for 2020, The Future of Internal Audit: 10 Audit Trends to Prepare for in 2020, How to Get Started on the DoD's CMMC Certification, Business Continuity and Disaster Recovery. The decision by the European Union in October 2020 means that EU privacy rules have jurisdiction over national security rules anywhere else. Other opportunities exist to outsource portions of your data privacy program, utilize consulting firms to fill hard-to-hire positions, and introduce software to automate repetitive tasks (like consumer rights requests). Therefore, many organizations are regularly assessing their third-parties’ security measures, establishing risk profiles, and determining what data (if any) should be shared with them. The same IAPP study found that 56% of respondents are working toward “a single, global data protection/privacy strategy,” implementing a global strategy that is tailored to individual jurisdictional requirements when needed. Jan 28, 2019. Following are three predictions for where consumer privacy and data protection trends are heading: The consumer data privacy regulation charge will pick up even more speed Solutions for personal data control will spark new levels of innovation Chief Data Officers (CDO) will … 84% of respondents indicated that they care about privacy, care for their own data, care about the data of other members of society, and they want more control over how their data is being used. New data privacy legislation related to the COVID-19 pandemic. The call for a federal data privacy law will grow louder.. State privacy laws create new and significant business... 3. Job searches for titles like “chief privacy officer” and “data protection officer” have increased by 77%, but there aren’t enough privacy experts to go around. Data… 1. If enacted, it would likely go into effect in 2023. 1. The CCPA assigns companies a “duty to implement and maintain reasonable security procedures and practices,” and the GDPR requires the implementation of “appropriate technical and organizational measures to ensure a level of security appropriate to the risk.” However, neither law clearly defines “reasonable” or “appropriate,” making organizations responsible for deciding what measures need to be taken to reduce data risk. Progress, Telerik, Ipswitch, Chef and certain product names used herein are trademarks or registered trademarks of Progress Software Corporation and/or one of its subsidiaries or affiliates in the U.S. and/or other countries. Why data privacy is important. More than 60 jurisdictions around the world have enacted or proposed postmodern privacy and data protection laws In 2019, Gartner observed a decline in overall customer satisfaction, an erosion of trust and an increase in privacy invasion. It’s up to privacy and compliance leaders to get them started. Countries all over the world have followed suit since the EU’s General Data Privacy Regulation (GDPR) went into effect in 2018. It’s the bedrock of any business – large or small that wants to survive. To this end, CISOs and their security teams need to become more educated on new data privacy laws and their changing requirements. Integrating your privacy strategy with your organization’s existing compliance program aligns your privacy efforts with other risk management initiatives, including cybersecurity, and significantly reduces the work required when a new privacy law is issued. As for the U.S., I expect that Congress is not far away from adopting similar privacy regulation like GDPR. In addition, third parties are now required to clearly demonstrate that they have security and data privacy measures in place to protect the data they receive. Speak in numbers. A data breach is going to happen, so we all need to be prepared for when it happens. Massachusetts’ privacy bill, modeled closely after the CCPA, would have a significant impact on U.S. businesses, if passed. Many businesses, privacy leaders, consumers, and policymakers are already aligned and working toward its creation. For International Data Privacy Day, we asked one of our experts here at Progress about data privacy trends for 2021 and beyond. Document all the possible steps, communications and actions your organization would take. Often, these teams have never been involved in compliance activities and need hands-on, practical training to equip them to take on these new responsibilities. 9 Data Privacy Trends to Watch in 2020 1. For example, Brazil’s data privacy regulation became effective late last year and India expects to pass something later this year. Consumer Data Protection Act Companies and employees must be vigilant in their training and education about these vulnerabilities. But the changes to the consumer and corporate worlds that we saw in 2020 will have … In addition, board members and executives have an increased responsibility to protect personal information. Focal Point Data Risk® is a registered trademark of Focal Point Data Risk, LLC. The tabletop is also a great way to exercise and improve your current incident response plan (continuous improvement) if you haven’t updated it for a while. Solving Business Challenges With a Digital Experience Platform, Digital Experience Provided a Win in a Challenging Year, Setting an American Framework to Ensure Data Access, Transparency, and Accountability. If you’re looking for more tips on talking to your board about privacy compliance, we created a list of strategies to improve board conversations and to effectively communicate the need for investments in privacy in 2020. I don’t know about you, but I receive almost one or two daily phishing attempts or phone calls asking about my personal information or requesting me to click a link in my email. In 2019, California established itself as the early leader in domestic privacy legislation. The key is perspective. In recent years, the conversation around data privacy has grown following the advent of GDPR and major instances of data misuse. All rights reserved. It is our process to review the threats and risks to the privacy of your data and assuring the security of your data is sustained. Nelson Ortiz is an internal communications manager for the corporate communications team at Progress. The easiest way to communicate the importance of data privacy to executives? Progress clearly states our data policies in our Privacy Center for your review. While many U.S. organizations are not in-scope for laws like the CCPA or GDPR or do not have to extend the rights to consumers or data subjects outside of California or the EU, demonstrating data security and data privacy measures and programs to customers can increase consumer trust. But a single, basic training for the whole organization is not enough for many organizations today.