Find out about Amazon‘s FBA program, Fulfillment By Amazon, and learn how to see if FBM, Fulfillment By Merchant is better for you. Amazon considers the product making the most sales as the most relevant one and places it on the top of the search results for the keyword. Before we take a look at several proven tactics for Amazon keyword research, let’s look at where you’ll be placing keywords on your product listings and the type of keywords you’ll need to find. “Keyword stuffing” is the practice of loading keywords into a web page in an attempt to manipulate the search engine and gain a higher rank for more searches. Amazon Subscription Boxes Top subscription boxes – right to your door: PillPack Pharmacy Simplified: Amazon Renewed Like-new products you can trust: Amazon Second Chance Pass it on, trade it in, give it a … The rankings started coming back overnight, and I am back to page 1 or 2 for pretty much all of my top keywords. Today is your lucky day. Back in the game!! What is their Amazon Best Seller Rank? It can help you understand the priority of different keywords and figure out which are primary keywords and long-tail variations that you need to include in your descriptions but don't need to worry about including as prominently. I also read that people use Amazon six to seven times more often than Google when searching for a product to buy . It also looks like Bellroy is popular in Japan, Germany, the UK, Canada, and Australia. How to Find the Best Amazon Keywords for Your Products. So much so, that 50% of searches are for gadgets. They're not visible to consumers, hence why they're often called hidden keywords, but are an important ranking factor. If you’re an Amazon seller who’s just getting started and don’t have a ton of money to invest … Let’s see how many people search for “bellroy” each month in the US. Here's how to use Amazon's search bar to find keyword suggestions... Head to Amazon.com (or your local equivalent) and enter one of the keywords from your seed list. Top searched keywords to increase Amazon search ranks and product visibility. While not primarily an Amazon keyword search tool, Jungle Scout does allow for Amazon product keyword searches and filtering by keywords that can help you identify profitable products that are flying off the shelves. How to Avoid Amazon Listing Keyword Stuffing. Keywords are key to ranking your products. Scope is next on our list of Amazon keyword tools. Robyn gave us a ton of information Amazon sellers can use. “We consider this the best approach. Assess the relevancy of any keyword. The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get hundreds of thousands of combined monthly searches. 3 – Create a keyword list That’s excluding searches for iPhone accessories too, of which there are many. It's widely regarded that the priority order of importance for keyword usage on Amazon is: Product Title＞ 'About this Item' Bullet Points＞ Hidden Keywords / Search Terms＞ Product Description. Many might not realize this, but Amazon is actually a search engine. Keyword Tool uses Amazon autocomplete (or search suggestion feature) to generate a large number of relevant keywords that can be used for Amazon listing keyword optimization or any other purpose. Jungle Scout. There are also lots of searches for other non-Apple smartphones on this list whereas there were no such searches on the US list. The Semrush Keyword Magic Tool is perfect for Amazon keyword optimization. Perhaps Amazon hasn’t yet made the push into this market outside the US? Keywords are key to ranking your products. Gaming mice and chairs are popular too, with ~822,000 combined monthly searches. This strategy utilizes automatic and manual Sponsored product campaigns. This means that better-selling products (both in terms of volume and conversion rate) will typically outrank products with fewer sales or low conversion rates. We can break Amazon keywords down into three areas of implementation: You may be surprised by how often Amazon keywords are weak. Learn how to analyze competitors‘ digital marketing strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns. While it's common for shoppers to skim product titles (especially when they're often making click decisions based on the image or price), you'll want to focus more on conversion-led descriptions here. In the example above, we can clearly see the product primarily targets 'wireless charger' but then includes variants for the different phone and device models. Top 10 Amazon Keywords are the most popular search terms relative to the other keyword suggestions found. By combining the insights from different sources, you’re able to cover all bases and get a detailed picture of how people are searching for your products, and optimizing your listings accordingly. Just because a consumer starts their search on Amazon rather than Google, it doesn't mean the searches they run are wildly different. We can break Amazon keywords down into three areas of implementation: Knowing how to use keywords on Amazon can help focus your research and ensure you’re using them to drive targeted traffic that’s going to convert into sales, further increasing your products' visibility. Using one of the reports on the left-hand menu, it’s possible to dig deeper and see the other queries people are making on Amazon in relation to this topic. Learn how to create an Amazon Storefront with Brand Registry 2.0. Amazon also uses your keywords, duh, to return search results. So, there's a distinct need to get your keyword research right. Best Amazon Keyword Research Tools 1. ☆Top 10 Amazon Keywords. If it is an Art Deco piece of jewellery or a ‘steampunk’ piece of art, this is what you can state here. Learn how to assign user rights, to design your storefront, add Source Tags and use Store Insights to track internal and external marketing campaign efforts. ... You can also compose your custom keyword within the tool with a list of others top keywords compiled by our AI semantic analysis. Increase your Amazon product visibility. Hopefully this article has demonstrated my amazon keyword strategy in a pretty transparent way, after all that’s why we started ebusiness boss. Are you curious as to which products get the most searches on Amazon? It’s no longer just about books. Browse the topics below to learn more. ', According to Seller Lift, they "provide Amazon with additional information about a listing, and are used by the platform as another factor as to which search result said listing will rank….or not.". On Amazon, that’s the A9 algorithm, and this is what ranks products on the retailer results pages. Click into a listing and look at the 'about this item' and 'product description' blocks to find more keyword ideas. Learn more about Amazon SEO. Fancy learning more about the searches people are making on Amazon? You can also head to sites other than Amazon to do extra keyword research and get ideas for covers. Do you want to know the number of searches for a specific query on Amazon? What is their Amazon Best Seller Rank? The Top 10 keywords are highlighted with a star ☆.. Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Amazon Keyword Tool Step 3: Set up Manual Campaigns. This is the average bid current sellers are using to make their sponsored product ads appear at the top of Amazon searches using closely related keywords. Amazon is still an untapped opportunity for many ecommerce businesses, despite its continued growth over the last few years. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following. Include the Top 10 and highest Ranked Amazon keywords in your Amazon listing title and generate more search traffic.. 18 International Amazon Marketplaces Looks like a lot of people want to buy the note sleeve! Scope offers a full-featured keyword tool … RedBubble. You must ensure you're not missing opportunities to get in front of those using the ecommerce giant to shop for products just like yours. Sonar. How to index keywords on Amazon? That means you’re missing out on the chance to drive growth. The main aim was to show you how to find competitors keywords on amazon but on top of this we still want to share as much useful information as possible. Discover the best in Best Sellers. Amazon also seems to be a popular place to purchase games consoles and games. Other keyword variants that we clearly see here are iPhone models (XS, XR, etc.). Viral Launch. Now let’s see the most popular Amazon searches in the US compared to the rest of the World. The Nintendo Switch tops the list with 1.26M monthly searches, followed by the PS4 with ~454,000. Before we take a look at several proven tactics for Amazon keyword research, let’s look at where you’ll be placing keywords on your product listings and the type of keywords you’ll need to find. If you want to understand the principles of Amazon listing optimization and how to increase sales on Amazon this article will give you the strategies and best practices to help your listings be successful. I also read that people use Amazon six to seven times more often than Google when searching for a product to buy . Stacey Thompson, Amazon Private Label Seller Given that sales and conversions are a key ranking factor for the A9 algorithm, it's important not to lose sight of the end goal: to encourage an 'add to cart.'. In this post, I’m going to share the following new pieces of data with you: But first, a quick suggestion for those doing Amazon keyword research: You can see Amazon search volume data for 152 million keywords in Ahrefs’ Keywords Explorer. Start working through every possible variation of your keyword plus each letter of the alphabet to discover new keyword ideas. You'll now see a list of relevant keywords that you can optimize your product listing around. Take Keywords Explorer for a spin with a 7‑day trial for $7. Before we get into the five simple changes you can make so as to get your book to the top of a search result on Amazon, you need to know which keywords you want to aim for. It’s not uncommon to hear marketers refer to Amazon’s A9 algorithm is similar to how Google's was back in the early 2010s, mostly due to the importance of keywords (Amazon uses other ranking factors, too). Specifically, we’ll be looking at: Before we dive deep into how to do Amazon keyword research, we'll help you better understand the algorithm that you’re optimizing for. Either way, one thing is for sure: Amazon is genuinely an everything store. Hidden keywords are terms returned by Amazon after, for example, a sponsored product ad shows for an item, the ad is clicked on, and the product is purchased. While the search volumes relate to Google, not Amazon, these can help give at least some level of insight around the popularity of the search query. Nintendo Switch is the most searched product keyword, with approximately one million monthly searches. To find out if a kindle keyword is making money, first, do a search for that keyword in Amazon. By using them correctly, you can draw potential readers to your topic and, ultimately, sell more books. In seconds, you can gain an insight into how Amazon users are searching. With the holiday season in full swing, we thought it would be a good idea to get some tips that could help our community out. In this case, we're already able to expand the initial seed list with keywords that specify the length (i.e., iPhone charger 10 ft) and type (i.e., iPhone charger block). While no one is recommending that you focus all of your efforts here, a true multi-channel strategy is a smart one that will undoubtedly put you ahead of most of your competitors who are still trading primarily via their own website. With Keyword Scout, you can instantly generate thousands of high-converting, top ranking keywords to get your product noticed on Amazon. Optimize product listings for top keywords, monitor product listing rankings, track keyword rank over time and track how content updates affect keyword rankings. RedBubble is an international POD (Print On Demand) outlet and one of the most successful outside Amazon, and is a great place to hunt out cover design ideas and sub-niches. Your product listing pages are your opportunity to include variations of your main keywords and write compelling descriptions that help you drive conversions. But it looks as though most people prefer to do their reading on electronic devices these days as there are~582,000 searches for “kindle.”. Amazon Keyword Search tool helps you understand the best keywords to use in your listing by giving adequate data for making this decision. In this instance, we'll run a search for 'iPhone charger.'. Once you’ve identified your top keywords (high number of clicks, order numbers, product sales), the next step is to build out your Manual Campaigns by adding the SKU(s) to bid on each keyword. Here's an example of a listing for phone cases: The algorithm uses keywords to determine which products offer the best results for any given search query. Amazon Keywords Explained. Just remember that the more (relevant) keyword variations that you're able to optimize for, the less chance you have of missing opportunities. In this case, we'll enter 'iPhone charger.'. Include the Top 10 and highest Ranked Amazon keywords in your Amazon listing title and generate more search traffic.. 18 International Amazon Marketplaces Q2. But if you’re already selling on the platform, take the time to check in on your performance and visibility for key search terms and spend some time further optimizing your listings based on the keywords your customers are using. This leads me to a two-fold question: 1. Here, we can see keyword variations based on the initial keyword that was entered. Amazon also uses your keywords, duh, to return search results. Maybe. That would be like shooting in the dark. The keywords picked up are profitable keyword opportunities with high conversion rates and low advertising cost of sale (ACoS). You can find me reading Tolkien in the far north of Norway. Evan Facinger walks you through how to use Amazon tools to determine the best way to sell on their platform. Providing a high-level view of strategy to the specific element applications, you will come away with a breadth of knowledge that will be sure to take your Amazon sales to the next level. Unlike Google, Amazon also takes into account conversions when ranking products. As tempting as it may seem, do not fill your Amazon listing with keywords that are not relevant to your product or brand. In many ways, Amazon SEO uses the same optimization principles as Google or other search engines, but there are several distinct differences. And that’s it! It looks like the Nintendo Switch is just as popular elsewhere as in the United States. So the second use of keywords is to get your book shown in front of those … But first, a quick suggestion for those doing Amazon keyword research: You can see Amazon search volume data for 152 million keywords in Ahrefs’ Keywords Explorer. Find the top 100 most popular items in Amazon Best Sellers. In your Amazon Seller Central account, you're able to fill out search terms for each product. Without this, there is no point in optimizing your Amazon sales page. What can the SellerApp Amazon Keyword Tool do for you? Then click on the top three books that show up for that search. That’s a lot of people with great taste in wallets! Keywords are key to ranking your products. As we stated earlier, the goal is to find relevant keywords that you should be optimizing your products for on Amazon. These are sometimes referred to as 'hidden keywords' or 'Amazon backend keywords. Wanting to sell on Amazon? ORGANIC KEYWORD MANAGEMENT FOR AMAZON LISTING OPTIMIZATION. Hidden keywords are terms returned by Amazon after, for example, a sponsored product ad shows for an item, the ad is clicked on, and the product is purchased. Branded content is content that speaks the values and the vision of your company. This calculator will convert the ABSR of a book or kindle into estimated sales that day. As a general rule, the more websites link to you, the higher you rank in Google. This strategy utilizes automatic and manual Sponsored product campaigns. Head to Google and run a search for your main keyword(s). Your Amazon PPC journey starts with the launch plan outlined in this article. In this guide, we’re going to talk you through the different ways to do Amazon keyword research and understand how to use keywords on the platform. If you’re not yet using the channel to drive additional revenue, it’s an area that you should focus your efforts on sooner rather than later. So the second use of keywords is to get your book shown in front of those … Top 100 Amazon searches (Worldwide): the same data but with searches … That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years. What you see here is the exact way Amazon users are searching, so be sure to prioritize this method. We can see here that the first two listings are clearly marked as being sponsored. Set your clock: we have got 30 minutes and 6 hidden points to discover. While we all know that this doesn't work for Google, you need to understand that optimizing product titles on Amazon involves getting as many keyword variants into your title as possible, given that this is the most important area to have them included. Hopefully this article has given you a solid start on mastering Amazon SEO, however, if you’d like to learn more, be sure to check out these companion articles: Seller Strategies: Long Tail Keywords; Seller Strategies: Secret Amazon Fields; Back to Top Discover the ins and outs of Semrush’s Traffic Analytics API to find all the ways to leverage it for your business advantage. Top 100 Amazon searches (Worldwide): the same data but with searches from outside of the United States (and with global search volumes). PPC Bid (Broad). Want to learn more about Amazon’s A9 algorithm? Using Keywords on Amazon Product Pages (About This Item and Descriptions), Amazon Hidden Keywords and Search Terms in Seller Central, Use Amazon's Search Bar for Keyword Suggestions, Amazon SEO Strategy and Search Term Optimization, Why You Need Branded Content (and How To Get It Right), How To Do Competitor Analysis and Improve Your Digital Marketing Strategy with Semrush, 6 Competitor Insights You Can Get in 30 Minutes, The API: What It Is and How It boosts Your business, Amazon Listing Optimization: How To Increase Sales on Amazon, Weekly Wisdom with Evan Facinger: How To Maximize Profitability with the Amazon FBA Calculator, Weekly Wisdom with Evan Facinger: Improve Product Ranking with Amazon Advertising, Holiday Tips for Amazon Sellers: An Interview with Robyn Johnson, What Is Amazon PPC? : A Complete Beginners Guide to Optimization, Amazon Storefronts — Protect Your Brand and Increase Sales. Once you’ve identified your top keywords (high number of clicks, order numbers, product sales), the next step is to build out your Manual Campaigns by adding the SKU(s) to bid on each keyword. For example, if the charger you're selling isn't a car charger, it wouldn't make sense to note this down. Amazon keyword research is one of the most crucial steps for an Amazon seller or FBA seller product launch. If you want to compete for product rankings, you need to know what you're competing against—analyzing the products that already rank is a good place to start. While Amazon's search bar and product listings can help you find the bulk of keywords that your potential customers are using, you can turn to Google and Semrush to help you find more. Given that we have nearly 100 million keywords in our US Amazon database alone, this usually results in hundreds or thousands of keyword … Adopt a mindset of being wherever your next potential customer is, and for most businesses selling online, that’s going to include Amazon. Go to Ahrefs’ Keywords Explorer, enter a query and select Amazon as your search engine. Then, analyze the listings to try and find further ideas. My keywords for the US market I have nailed down, thanks to Rocket. But as with all tools – you must know how to use them correctly and effectively. Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Shows estimated monthly search traffic to this article according to Ahrefs data. Keywords on Amazon are indexed based on the sales made by the listing for the keyword. Getting started doesn‘t have to be complicated. Review and refine strategy. Well, there are still a fair few searches for “books” (~246,000) which, of course, is what started this whole thing for Amazon back in the ’90s. Amazon keywords. This calculator will convert the ABSR of a book or kindle into estimated sales that day. He explains what you need to know in regards to the A9 algorithm, keyword research, reverse ASIN lookup, sponsored ads, conversions, PDA — Product Display Ads, and more. At this stage, we're trying to build out a list that's as comprehensive as possible of keywords that describe the product. Find the top 100 most popular items in Amazon Best Sellers. Don't leave these fields blank and use spaces rather than colons or semicolons to separate keywords. Product reviews also feature prominently as a ranking factor. “We consider this the best approach. You can find these by clicking the 'inventory' tab in your Seller Central account and hitting the 'edit' button to the side of active products. It worked! Search the keyword you entered and scroll down past the sponsored results. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. This is the average bid current sellers are using to make their sponsored product ads appear at the top of Amazon searches using the exact keyword. I know how to find the best keywords to optimize your Amazon listing. Check out our guide to Amazon SEO Strategy and Search Term Optimization. Discover the best in Best Sellers. How to enter keywords in listing? Enjoys monitoring SERP volatility. Then click on the top three books that show up for that search. Viral Launch offers a suite of Amazon tools. Given that we're looking to discover the keywords helping products to rank organically, it makes sense to skip straight to these listings. Eg: toys, cars. Amazon has extremely strict standards for their Kindle Direct Publishing platform, they are much more strict than they are to traditional publishers with direct accounts, so it can be really hard for a person to tell which keywords or concepts are banned. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Amazon Keyword Ranking Tracker SEO Assess & monitor daily organic search performance of any product on Amazon. This channel allows many businesses to get their foot in the door and attract attention and deliver solid ROI. In incognito mode again, search for your keywords on Amazon, and check out the top three books that result from each of your searches (below the sponsored results). That’s only ~56,000 higher than the US-only volume, meaning that 90.25% of searches for “toilet paper” come from the US. Take a look at the product titles to discover keywords being used by the listings showing first, adding to your list of keywords. Be sure to carefully consider the product you'll be optimizing and make sure you're focusing on the relevancy of keywords. Is Amazon catching up with Netflix? You do not yet have functionality for Amazon UK. Put it this way: you need to be filling out these fields, and there's a 250-character limit (spread across five lines of 50 characters). Other than that, there are lots of searches for everyday essentials and other “basic” items: Oh, and one non-physical product made it to the list too: “prime video” (~272,000 monthly searches). Review and refine strategy. Be sure to pay attention to frequently used keywords across different listings. Scope. That can be a good indication of how many sales the ebook is making. We’ll also dive into the most popular categories, as well as top keyword searches on a global basis. Amazon advertising is the best way to get ahead of your competitors by bringing traffic to your product page. Or at least lacking the strength for optimal performance. We can break Amazon keywords down into three areas of implementation: With this in mind, it makes sense to use the same tool(s) that you'd use when doing keyword research for your website to find the terms to optimize your Amazon listing. That said, you should be using your product keywords in both the 'about this item' section and the product description as this content is indexed and uses them when ranking products on search results and category pages. However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.). If you aren’t selling on Amazon, but your competitors are, you’re openly giving them a competitive advantage and ignoring an untapped opportunity to drive revenue. To make your book easier to find on Amazon, you need keywords that accurately portray your book's content and reflect the words customers will use when they search. The keywords picked up are profitable keyword opportunities with high conversion rates and low advertising cost of sale (ACoS). Read this post to finally understand what an API really is. Take the top-ranked organic results, run these URLs through the Semrush Organic Research Tool, and head to the 'positions' tab. To build out a seed list of keywords, you could expect to note down things like: Don't worry about search volumes or the specific keywords at this stage; it's all about pulling a list of starting points together that you can use to begin your research. When it comes to learning about selling on Amazon, there is one expert I think of, Robyn Johnson. Keyword Research off Amazon. Take a look and see if it can help you! Add additional keywords to tell customers more about the style of product that you make. Just be sure to select 'exact URL' to make sure you're only returning keyword rankings for this page. Editor, SEO strategist, and writer. Here you'll find all of the keywords that the page ranks for on Google. It is not a pen with your logo scrawled on it. In incognito mode again, search for your keywords on Amazon, and check out the top three books that result from each of your searches (below the sponsored results). Shows how many different websites are linking to this piece of content. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger. But what else is popular on Amazon besides gadgets and games? Along with factors like sales history and Amazon Best Sellers Rank, relevant keywords can boost your placement in search results on Amazon.com. ☆Top 10 Amazon Keywords. Q3. Top 100 Amazon Product Searches in the U.S. Out of the top 100 product searches on Amazon, over half are for electronics. Evan Facinger breaks down some advanced strategies on how to improve product ranking with Amazon Advertising. Furthermore, “switch” is at #14 with ~1.23M monthly searches. Whether you are an Amazon affiliate or Amazon FBA seller , Keyword … When you choose keywords for your listing, you may think it’s a good … Sort through relevant terms and use any that you hadn't already found for your Amazon listing. Each letter that you enter will return new suggestions of long-tail keywords with words starting with that letter added as after the initial keyword. Just look out for those marked with a sponsored label. Did you know that 63% of retail consumers start their product search on Amazon? Amazon Keywords Explained. Keep going until you run out of ways to trigger fresh keyword suggestions. There’s big money on Amazon, and every smart ecommerce marketer needs to be thinking one step ahead of the competition to make it work as another revenue-driving channel. Many user behaviors are the same across different search engines. Back to Top . The goal is to understand what customers are typing into the search box, then using these insights to make your own listings as relevant as possible. Google has evolved beyond keywords to topics, but there’s still a huge emphasis on Amazon keywords. You'll want to place your main keywords at the start of your product title while including all of the main variants that people are searching for. One of … It makes sense to start your keyword research directly on Amazon. The process involves choosing a focus keyword or long tail keywords to attract your target customers and also to boost up your ranking on Amazon.. Before we take a look at several proven tactics for Amazon keyword research, let’s look at where you’ll be placing keywords on your product listings and the type of keywords you’ll need to find. Take a look at the title of pretty much any product that's ranking on Amazon, and the one thing that stands out is that they're almost always keyword stuffed. SO happy!" Top 10 Amazon Keywords are the most popular search terms relative to the other keyword suggestions found. Amazon Keyword Tool Step 3: Set up Manual Campaigns.